Meme Coins Tokenize Attention: Sygnum Bank Exec Highlights $TRUMP Phenomenon
Meme coins, while a niche segment of the cryptocurrency market, represent a broader cultural shift in the digital age, according to Martin Burgherr, Chief Clients Officer at Sygnum Bank. Burgherr describes these assets as a "tokenization of attention," where value stems from social capital rather than traditional fundamentals.
"Attention is something of value," Burgherr stated in a CNBC interview. He compared meme coins to social media metrics like follower counts on platforms such as X, suggesting both serve as indicators of influence. This perspective, he argued, explains the heightened interest in tokens like $TRUMP, which are tied to high-profile individuals.